HOUSE OF THOUGHTS (HOT)

Is SUN TV losing it’s sheen as a creative entertainment channel? And has Start network’s VIJAY TV taken over young people’s mind?

Ok, let us look at the kind of programs SUN TV would telecast today [Tuesday]

Hrs       Program                  Genre [~ - break]

~

0930     Raja Rajeswari       Mega serial

1000    Comedy time           Comedy

1030    Ninaivugal               Mega serial

1100    Surya                       Mega serial 

1130    Bandham                 Mega serial

1200    Naanayam               Mega serial

1230    Chellam….              Mega serial

1300   Paasam                     Mega serial

~         Movies

1700   Kutties Choice         For kids

1730   My dear bootham    Mega serial – for kids

1800   Muthurtam               Mega serial

1830   Kasthoori                 Mega serial

1900   Anandham               Mega serial

1930   Malargal                  Mega serial

2000   News                       Mostly political

2030   Anjali                      Mega serial

2100   Kolangal                 Mega serial

2130  Arasi                       Mega serial

2200  Lakshmi                  Mega serial

2230  Suryaa                     Mega serial

2300  Music

There are approximately 17 mega serials that are being telecasted. A whopping 17 mega serials in a day! Sun TV had gained popularity (when it was launched) because of its unique quality programs which were different from Doordharsan programs. It was this spirit that helped Sun TV gain No. 1 position but look what it is doing now – it is coming out with program after program for people above 35 or 40 years! It is fine if this is want Sun TV wants to be known for!

K TV is also not a channel with creative programs – dominated by movies it is more of SUN Movies!

Sun Music – Just OK!

Whereas when we look into Star network, they are coming out with more reality shows which are appealing to all ages. Though Star Vijay takes-up everything from parent network, it is doing a good job. Its programs are gaining popularity like anything especially among young viewers and also among other age groups!

In my opinion, what happened to Doordharsan might be in the offing for Sun TV – if it doesn’t take necessary action! May be this time the fight may be fiercer! It would be interesting to watch how things proceed!

In Tamil we have a saying “Alavuku meerinal amirdhamum nanju” meaning “Too much of Amrudh can become poison”. A lesson which I want to gather is, a company could have striked success with its product, but for it to keep growing it is not supposed to exploit the same product (or formula) for a long time whereas it should be continuously innovating itself – a good example would be APPLE (not APPLE COMPUTERS any more). [MBA guys, you may relate this to STARS, COWS, DOGS & Question mark]

Cheers guys! Jus a thought in H.O.T.!