HOUSE OF THOUGHTS (HOT)

ICICI Prudential: Good ad. Instead of talking about the -ve part of insurance (as LIC did before) this ad concentrates of the +ve side. The conversation between the husband & the wife is well thought out. Good job!

HCL Technologies: The latest one - CAR DRIVE with an Investment banker - well thought out and decently executed. Though they could have been careful with their words like “STOCK MARKET JUST CRASHED” it can be looked in both ways (+ve & -ve)…Ibanker pulled over…that may be a -ve sign! Even after all this my rating would be OKAY JOB!

McDonalds: The AD is just BS! There could have been something new!

I have been paying more attention to advertisement now-a-days and it is quiet interesting! In the process I have become an ‘Adophile’ (Ad-O-Phile’)!  

This wacky idea of ‘Toothpaste for girls’ came up when I was watching Clinic Plus Shampoo ad for MEN! Before I pen down this wacky idea, I wanted to check if there had been any such product (crazy man!). Yup, there had been a product from Colgate in 1999; a toothpaste for young girls. It was branded or co-branded with Barbie – COLGATE BARBIE toothpaste! 

But apart from this product, I could not locate any product which was meant for girls. I think the days are not far – we have every segment tailored to girls from health care to skin care so why not dental care! 

It would be really interesting to see the ads for this product! Will it be in the same lines as “GUYS FALLING FOR THESE GIRLS ONCE THEY TALK….” – most of the ads are based on this theme only!  

Let me wait and watch! (There should be some reason why HLL and P & G are waiting!)

DERMI KOOL SOAP 

We have seen line extensions, brand extensions and this Dermi Kool is one such thing. I guess people want to replicate J & J’s success in their companies. I appreciate the wishful thinking but what about the results! Dermi kool powder is a popular brand in prickly heat segment and this soap has also been positioned in the same line. If they had wanted to position it as a seasonal product, then they have done an OK job!Further comments in future columns!

HONDA UNICORN 

This new advertisement is a serious waste of money for two reasons 1) the ad is very bad 2) the so called NEW UNICORN is a mere sticker job and for that the company wasting several lakhs! Instead they could have spent this money in PD!

Hero Honda Karizma - Please refer to the case of UNICORN – same sticker job and money wasted on ad!

BAJAJ Discover & Pulsar

BAJAJ bike stable is getting crowded not with bikes of different characters but with variants of same bike. I don’t know at this point of time whether it is good or bad to have this strategy. Also from the amount / kind of ads they are doing, I understand they are concentrating strongly on more profitable segment of POWER BIKES. It is quite understandable but should they have bikes clustered like this – Discover 125, 135. Pulsar 150, 180, 200 and the upcoming 220.

Will post my comments soon!